Award-Winning ChaCha is Fastest Growing Mobile Search Service

The human-powered mobile answers service quickly captured seven percent of the mobile text search market with a quarterly growth rate of more than 800 percent.

INDIANAPOLIS – September 17, 2008 - Accepting the 2008 North American Frost & Sullivan Award for Product Innovation, ChaCha announced that it now has more than a million users and has answered more than 27 million queries since it launched its revolutionary mobile answers service in January. This, combined with its quarterly growth rate in Q2, makes ChaCha the fastest growing mobile search service, surpassing both Google and Yahoo in both WAP and text-based search growth rates (according to the latest data from Nielsen Mobile).

ChaCha increased its market share in the U.S. mobile search market to seven percent, tying for second place with Yahoo at the end of June 2008. ChaCha also exited the quarter with an 800 percent growth rate, compared to Yahoo’s 200 percent growth rate.

“Mobile search is growing at an incredible pace,” says Chris Quick, mobile media analyst with Nielsen Mobile. “Within the mobile SMS search category, ChaCha is the fastest growing service, increasingly competitive with other mobile search providers. We’re therefore keeping very close tabs on how ChaCha will affect the mobile market.”

“After reviewing numerous operators in the mobile search and advertising markets, we believe ChaCha offers the most compelling service for mobile users,” said Vikrant Gandhi, senior analyst for Frost & Sullivan. “The high level of interest demonstrated by the number of queries ChaCha answers on a monthly basis clearly indicates that mobile users are finding the service to be of real benefit. We’re delighted to honor ChaCha for their innovation in breaking the code in mobile search through their search methodologies and practices.”

“ChaCha is honored to be recognized by Frost & Sullivan as an innovative and unique service that demonstrates outstanding achievement and superior performance in leadership and technological innovation,” said ChaCha CEO, Scott A. Jones. “In the past eight months, we’ve cemented our position as a mobile search leader and now every 10 seconds a new user tries ChaCha. By offering a superior solution in an explosive market, we are attracting the best partners to leverage our unparalleled service for mutual benefit.”

Recently, ChaCha also launched its mobile marketing solution, ChaCha 1:1, and is partnering with premium brands including Coca Cola, Fifth Third Bank and McDonald’s to implement engaging, conversational and highly relevant mobile marketing campaigns.

ChaCha merges sophisticated search technology with the power of human intelligence by leveraging its growing base of over 35,000 Guides to answer customer queries 24/7 by simply texting a question to (242 242) or calling (1-800-224-2242) from virtually any mobile device. This radically simple solution has allowed ChaCha to achieve its industry-leading growth performance.